AIM Sports Reputation Management was originally launched under PR Firm, Porter Novelli, as a collaboration with Bill Curry. AIM offers college and professional athletic programs with assistance in leadership, ethics, and brand reputation management in preparing and responding to crisis situations. Our team was asked to help establish the brand identity and voice.

AIM primarily works with collegiate level football and basketball teams, and is in the process of expanding its reach. The collateral is loaded with dynamic photos of athletes doing what they do best; AIM serves to help them manage other aspects of their public lives so that they can keep their focus on the field. I took one of the peak elements from the logo and used it as a symbol of higher aspirations and good character, using it with the athletic imagery and inspiring type.


My role: Creative/Art direction and design

Andrew Parker, Senior Designer

Natalie Suarez, Junior Designer 

October 3, 2018