We touch the feet that move the world.
Every creative has a project in his or her history that never really made it off the ground for a variety of reasons. This is one of them.
Interface, Inc. is the world’s largest manufacturer of commercial carpet tile and is setting the pace for development of modular carpet using materials and processes that take less from the environment. Interface came to Edelman with an internal comms ask of engaging new employees. Specifically, we were to create a universal employee value proposition (EVP) for Interface that would establish cultural efforts to retain key talent and attract new talent who are aligned with the purpose, mission and values of the organization. Our remit was deliver a narrative and idea of how that might come to live in a campaign.
Interfacers see the world differently. Instead of looking up, we look down.
We look to what grounds us – our values. We make floors more than something to stand on, but ones that reflect what and who we stand for.
We see floors as a way to connect people in new and unexpected ways from one room to another, all around the world.
We improve the environment by finding better ways to make beautiful products that feed the Earth.
We are the innovators, dreamers and doers, the designers, engineers and manufacturers who seek to create sustainable economies, environments and communities while inspiring other companies to change.
Interfacers are just as passionate as our founder was 40 years ago, in a belief that we can change the world through great design – one floor at a time.
And one employee at a time who joins our cause.
We look for people who will look down to help build up.
We look for people who see our floors as foundations connecting people with a shared passion to do good.
If you are one of these people—someone who wants to both build your career and better the earth—find out more about our work around the world at interface.com.
Together, we will leave our mark on this world without leaving a footprint.