You're never too old to start over.

Play Video

Fifty is the start of one of the most promising seasons of life for the BOOST Generation, with time and flexibility to explore activities they’ve always wanted to try but haven’t yet been able to. Life may have previously gotten in the way, but at 50 there’s room to give new experiences a shot—and sometimes all we need is a push in the right direction. With the intelligent nutrition of BOOST, they can embark on these experiences with the stamina and energy they need to succeed.

Art Direction: Pete Heid + Rick Khanna
Video production: Zuma Films, Director Tim Glover
Photography: Amber Wilburn

October 9, 2018