Coffee Mate
my role:
Concepting
Creative Strategy
Leading Design Process
Coffee mate is a leading brand in the coffee creamer market, known for its wide range of flavors and functional benefits. As a household staple, Coffee Mate makes it easy and cost-effective to enjoy a rich, café-quality coffee experience at home—offering up to 20 cups of coffee from a single container. The brand’s commitment to enhancing daily coffee rituals is evident in their strategic partnerships with iconic brands like Mean Girls and Ego, blending pop culture with practical, flavorful solutions. In this portfolio entry, you’ll see how we leveraged these collaborations and Coffee Mate’s functional benefits to create compelling, memorable content that resonates with coffee lovers everywhere.
COFFEE MATE x MEAN GIRLS:
In a groundbreaking move, Coffee Mate introduced its limited-edition pink creamer in collaboration with Paramount’s Mean Girls, launching on October 3rd—known as Mean Girls Day. The challenge was to design engaging teaser and announcement posts that captured the essence of both brands.
My role involved in ideating with the team, pitching creative concepts to the brand and interpreting their feedback for integration with the design team.
For one of the teaser concepts, we drew inspiration from the classic AOL Away Message and integrated elements from the Burn Book. This approach combined distinctive copy that seamlessly blended the unique voices of both Mean Girls and Coffee Mate, creating a nostalgic and compelling promotional campaign.
PRESS AND RESULTS:
“That’s So Fetch…” — Food & Wine
“Mean Girls Coffee Creamer Is Coming to Stores and, Yes, It’s So Fetch” — Taste of Home
YTD highest engagement rate on both Facebook and Instagram.
COFFEE MATE x EGGO:
In an exciting collaboration, Coffee Mate joined forces with Eggo to create a unique and delightful flavor pairing. This partnership brought together the beloved convenience of Eggo waffles and the rich, creamy goodness of Coffee Mate, resulting in a fun and flavorful addition to both brands’ portfolios.
My role in this project involved pitching concepts to the brand, managing the review process, and ensuring seamless integration of feedback with the design team. Each partnership brought its own set of requirements, and for this one, it was crucial to maintain momentum and keep the creative process moving efficiently. The outcome was a campaign that celebrated the playful synergy between Eggo and Coffee Mate, offering a taste experience that was both innovative and nostalgic.
Holiday Campaign: Coffee Mate’s Festive Push
The holiday season is a key period for Coffee Mate, and this year, we embraced the opportunity to make a significant impact with a special campaign. To capture the festive spirit and drive engagement, we developed a series of longer-form Pinterest ads tailored to the season’s unique vibe.
Our approach focused on creating visually captivating ads that celebrated the warmth and joy of the holidays while highlighting Coffee Mate’s role in enhancing festive coffee moments. By leveraging Pinterest’s platform for its rich visual storytelling capabilities, we crafted content that resonated with audiences seeking inspiration for their holiday gatherings.
From cozy scenes featuring holiday-themed flavors to engaging calls-to-action, our Pinterest ads aimed to connect with consumers and elevate their seasonal coffee experiences. This campaign not only reinforced Coffee Mate’s position as a holiday staple but also drove brand awareness and engagement during this crucial time of the year.
