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CASE STUDY
Creating An Image Library To Help The CDC With Sexual Violence Prevention
My role:
Concepting
Creative Direction
Account Management
Shoot Planning /Logistics
The National Intimate Partner And Sexual Violence Survey (NISVS) is an ongoing survey that collects the most current and comprehensive national and state-level data on intimate partner violence. Sexual violence and stalking victimization in the United States. We recognized the lack of representation of this under-represented population within existing stock imagery. We wanted to create more realistic emotion, be inclusive of non-binary groups, and have shots with people with disabilities, both non-visible and visible. Edelman worked with CDC subject matter experts to create a base image library that our client could use across both print and digital.
Client: CDC (NISVS Division)
Subject Matter Expert: Sharon Smith
Photography: Hales Photography
Production: WildDingo Studios & Edelman
Hair/Make-Up: Brielle Brenner
Creative Direction: Amber Wilburn
Shot of me art directing our real talent. It was critical to the CDC that our talent be real people with the disabilities rather than professional models.
