Essentia Water
My role:
Concepting
Creative Strategy
Leading Design Process on Nestle Side
Essentia Water
Essentia Water is a premium lifestyle water brand known for its advanced ionization process that provides superior hydration and a clean, crisp taste. Catering to health-conscious consumers, Essentia Water is positioned as more than just a drink—it’s a part of an active and vibrant lifestyle, embodied by their dedicated community, Essentia Nation.
In my role working on Essentia Water’s organic social media, I crafted engaging content that resonated with this dynamic community. My focus was on creating posts that reflected the brand’s ethos of enhanced wellness and high performance, while also fostering a sense of belonging among its followers. By leveraging compelling visuals and interactive content, I helped strengthen the connection between Essentia Water and its audience, driving both brand loyalty and community engagement.
Team:
Head of Creative, Mark Weikel,
Design: Emily Godbey, Kaitlin Meme, Jessica Weitzel
3D: Jino Savaglio & Christian Feliciano
Copy: Kammie Mcarthur
Giveaways:
A key element in sustaining community engagement and motivation was our commitment to giving away merchandise. Our social media analytics revealed that posts featuring statistics performed exceptionally well, so we incorporated regular giveaways into our monthly content routine. This strategy not only kept the excitement alive but also fostered a strong connection with our audience.
For game day, Mark envisioned a vibrant array of branded GIFs that not only capture the excitement of sports but also resonate with our audience. Our goal was to create a collection of engaging, shareable GIFs that fans will genuinely enjoy and use to celebrate their favorite moments.
A major aspect of the Essentia community is staying motivated throughout the year. As we approached the end of the year, we wanted to inspire and encourage our audience to keep pushing toward their goals, while also getting them excited about their aspirations for the coming year. To achieve this, we developed a five-post series that aligns with the year’s end and the start of January, providing reminders and motivation for both finishing strong and setting new goals.
A few other posts:
