Brand Refresh & Creative for Excel USA
A further deep dive revealed that there were other spacing concerns and the logo was sent to a production artist for a magnified and detailed review. We updated the logo to be symmetrical.
For many clients, creating templates – sustainable design solutions – for their in-house team is a common request. Together with a team of freelancers, we created several templates to be applied to their sales sheets and collateral.
Before: The visual design before was dark and lacked congruency in their color hues and vibrancy. Typography needed hierarchy and a less decorative font for body copy.