In collaboration with L5 Capital Development Firm, GoDog embarked on a transformative journey to establish itself as a prominent player in the pet care industry. As a small start-up with a solid model, GoDog was acquired with the goal of expanding to 150 new locations within the next four years, I was contracted to design and execute a dynamic marketing and creative growth strategy. Partnering closely with the founder and the newly appointed CEO, I worked with key stakeholders to ensure that the legacy and original intent of GoDog was infused into the brand but also is innovative and scaling for enterprise expansion.

The first phase of this venture involved a deep dive into customer personas and data analysis, leading to the creation of a robust messaging strategy framework. This framework, structured around top, middle, and bottom of the funnel segments, became the blueprint for tailored creative campaigns. To ensure scalability, I developed a Go-to-Market Plan featuring over 15 carefully crafted concepts, empowering GoDog to replicate successful messaging strategies as each new store opened. The strategic content map and timeline provided a clear path for implementation, enabling GoDog to effectively communicate its unique selling points and position itself for exponential growth. As a result of this strategic collaboration, GoDog successfully launched a series of creative campaigns that resonated with its target audience, driving brand engagement and customer acquisition. The messaging strategy framework served as a lighthouse for consistent, persuasive communication across various marketing channels. The toolkit streamlined future store openings, ensuring a cohesive brand message. With this comprehensive approach, GoDog is now well-positioned for the enterprise-level growth it aspired to achieve. The success of this project underlines the importance of data-driven marketing, customer-centric strategies, and the power of scalable creative concepts in achieving ambitious business goals.