Campaign Messaging & Branding:

Healthy Starts for Families 

My role:

Concepting + art direction
Client services


The Healthy Starts Program was designed to inspire healthy living at home. Empowering families to make simple but meaningful lifestyle changes, propelling them forward on the journey to better health.

The Healthy Starts Program palette builds off of the colors used in the primary Juice Plus+ brand. The graphic below shows the proposed color palette for Healthy Starts, both primary and secondary colors (blues). The purple used in the Healthy Starts palette is derived from a complimentary blend of Juice Plus+ Vineyard purple and Juice Plus+ Orchard red, accompanied by additional accents colors derived from Garden and Omega blends.