How I work

Process

STEP 1

Discovery

Our project begins by me listening. I gain an understanding of your brand and current strategies. Diving deeper into who you are, who you’re trying to reach, what you’re trying to accomplish, and why. Why is a guiding question of this phase. Learning comes before executing. Learning about competitors, what's working and what's not.

STEP 2

Planning

Next, we work together to develop a custom plan for your business and define how we will measure success. From this shared understanding, we (you and I) will layout a detailed, yet agile and adjustable, co-created roadmap of how we are getting where we want to go.

STEP 3

Creating & Hands-on Making

After your plan is approved, your hand-picked creative team then works together to create on-brand, on-budget, and on-time deliverables.

STEP 4

Execution & Implementation

I will work with you to execute, disseminate, and put assets into action as assets are finalized.

STEP 5

Analysis & Iterations

Pretty creative with no impact is worthless. Data takes the guesswork out of what's working and what's not. We will use data to determine what can be improved. We will be agile and make improvements. Being nimble and seeing what works is key to making content that resonates with your audience.

Communication is key to a successful process.

The steps above give you a general outline of the overall process but the underlying backbone to a successful engagement is communication. We will communicate often and early throughout the process. The most effective method for detecting and resolving problems before they even become “problems.” I invite you to tell me what’s working, what’s not. 

Values

I treat your business as my own and these characteristics are the guiding principles behind our interactions. 

Collaboration

We work as a team. We communicate well and often. Each client gets personalized attention, updates, feedback, and input.  When faced with a hurdle, we'll figure it out together. 

CURIOSITY

We will be curious and bring curiosity to the work. I immerse myself in your brand and business. I listen and dive deep. I care about discovering as much as possible about what makes you unique, your challenges, motivations, and goals.

TRANSPARENCY + FLEXIBILITY

We will have open and honest communication. Plans change. So do priorities. I am agile and we will adjust to changes quickly.

Growth + agility

We will grow together in our understanding of the work. We will test, iterate, and be agile. I love tough problems and new challenges and whatever challenge we face, we will face it with a grow mindset and with nimbleness.

Stand out in your industry and elevate your content.