Amber Wilburn is a strategic leader and creative director, specializing in multi-channel marketing and social media.

Expertise

With 12 years of experience, I offer extensive B2B and B2C expertise across CPG, financial services, and tech sectors, with a strong focus on organic and paid social media. I’ve worked in both in-house and agency settings, I have a proven track record in leading teams and managing 360-degree campaigns across print and digital media.

Creative Direction

I specialize in crafting and executing creative strategies that drive impactful brand narratives and elevate overall campaign effectiveness.

Social Media

I have a proven track record in optimizing both organic and paid social media, leveraging data-driven insights to enhance engagement and maximize reach.

Marketing

I develop detailed audience personas and message maps, crafting targeted content to guide customers effectively through the buyer’s journey.

Leadership

I excel in providing a no-ego, personalized creative leadership, fostering a collaborative environment that empowers teams to deliver exceptional and innovative work.

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