CASE STUDY

Chick-Fil-A Scholarship

My role:

Client service
project Management
Partner agency Management
graphic design
copywriting

Deliverables included:

6,500 of the following:
Red Envelopes Customize Certificates Standard Letter from Dan Standard Letter for Recepient Social Share Card Standard Letter for Operator

12 of the following: Customized Sauce Packets Social Cards Customized Letter from Dan Ipad with Video Decal for a ​message from Dan

Challenge:

For 50 years, Chick-fil-A has invested in the hopes and dreams of restaurant Team Members across the country. As part of its commitment to providing pathways to growth and opportunity for restaurant employees, Chick-fil-A offers Remarkable Future Scholarships and educational grants to eligible Team Members. Thanks to this educational initiative, $17 million in scholarships. gave to 6,700 Team Members in 2020. Chick-fil-A has given 12 passionate and promising students a True Inspiration Scholarship. These inspiring young people will each receive a $25,000 up-front scholarship to support them in their educational pursuits. Chick-fil-A will also give Leadership Scholarships valued at $2,500 to 6,688 student Team Members in 2020. CFA asked IDL/SGK to help evolve and improve the designs for both aspects of the program. The $25K winners received a custom sauce packet with a ipad preloaded with a personalized message from Dan Cathy.

Related projects

Chick-Fil-A Process Improvement

Chick-Fil-A Catering