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CASE STUDY
Chick-Fil-A Scholarship
My role:
Client service
project Management
Partner agency Management
graphic design
copywriting
Deliverables included:
6,500 of the following:
Red Envelopes
Customize Certificates
Standard Letter from Dan
Standard Letter for Recepient
Social Share Card
Standard Letter for Operator
12 of the following:
Customized Sauce Packets
Social Cards
Customized Letter from Dan
Ipad with Video
Decal for a message from Dan
Challenge:
For 50 years, Chick-fil-A has invested in the hopes and dreams of restaurant Team Members across the country. As part of its commitment to providing pathways to growth and opportunity for restaurant employees, Chick-fil-A offers Remarkable Future Scholarships and educational grants to eligible Team Members. Thanks to this educational initiative, $17 million in scholarships. gave to 6,700 Team Members in 2020. Chick-fil-A has given 12 passionate and promising students a True Inspiration Scholarship. These inspiring young people will each receive a $25,000 up-front scholarship to support them in their educational pursuits. Chick-fil-A will also give Leadership Scholarships valued at $2,500 to 6,688 student Team Members in 2020. CFA asked IDL/SGK to help evolve and improve the designs for both aspects of the program. The $25K winners received a custom sauce packet with a ipad preloaded with a personalized message from Dan Cathy.
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