Venture X Launch Overview
When a customer signs up for a new card, they receive a series of communications regarding on-boarding.
We overhauled the existing Venture templates for desktop and mobile and brought in more imagery to spark the desire to travel. We added a block images at the bottom pulling in a social vibe where we use a mix of destination landscape imagery, aerial photography, and abstract textures. We further elevated the tone and brought in a new voice for the preheaders guided by our research.
Email engagement exceeded prior launches than other UM products.
BEFORE: Email Templates