Frequently asked questions

I'm always happy to support new clients in telling their stories in unique ways. Working with a new creative consultant or agency can be intimidating. There are a lot of unknowns when you start a new creative relationship. Before you make up your mind, I want any prospective client to have confidence in our working relationship, so I figured I'd answer some of the most frequently asked questions (FAQs).

01

WHAT SERVICES DO YOU OFFER?

Brand Strategy

I help you align your business and brand with a robust brand strategy where together we discover and uncover your unique aspects of not only your product and business but also your culture. Through this discovery process, I will give you the tools to communicate your story and help you create a consistent brand experience that reaches your ideal audience/customer.

Content & Marketing Strategy

If you want to hit your marketing goals, let’s craft a custom content strategy to help you find your strongest stories, reach the right people, measure your success, and do it all as efficiently as possible.

Examples: Personas | Customer Journey Map | Creative Recommendations | Campaign Planning | Instagram Strategy | Instagram Management

02

DO YOU HAVE EXPERIENCE IN MY INDUSTRY?

Most likely. I have both B2B and B2C experience. Most of my deep experience falls in two main categories: of the brands we work Tech, Engineering, and Industrial Services and then Healthcare and Food and Beverage. But over the course of the last decade, we’ve worked with startups, nonprofits, and Fortune 500 brands across all sorts of industries.

03

Do you have the bandwidth to take on my project?

Most likely. My availability depends on a few things: how quickly you need a project done, what that project is, your budget, etc. I do work with a talented group of freelancers and other consultants. And usually, if I am booked, I’ll make sure to connect with someone who can help.

Caveat: I care a lot about my clients and dive deep into their businesses with dedicated energy. I also have learned the hard way that not every project/brand is a fit. Even if I have the availability, I won’t take on brands whose visions don’t align with my values/ethos (There’s plenty of other options, don’t worry).

04

How much will it cost?

This is always the top question, and again, it depends. I determine pricing based on a few factors.

Scope of work: How long is our engagement? How much work are we creating? Is it an audit or a full brand strategy? The level of involvement will all influence our fees with that said most of my engagements start at the $2,500 threshold.
Type of work: Are you looking for one branded powerpoint or help applying a new brand refresh to 350+ in-house marketing materials? I work in many mediums, some of which are more costly in terms of time, money, and resources.
Timeline: Is this going to be a year-long campaign, or a rush project due in a week? These are important considerations.

Of course, these are just a few of the main things we consider when pricing our services. Each engagement is unique, so there isn’t a one-size-fits-all approach. If you have questions on pricing and what you need, contact me, I’d love to connect with you for a free consult.

05

how long will my project take?

Again, sorry, you’re gonna get sick of this answer: it depends! Variables that affect the timeline on the project are: what’s the due date, client feedback, review and edit rounds, etc.

In general, our turnaround time is for each content type is (roughly):

Branding: 4-12 weeks (just a logo and colors or a full blown brand exercise)
Infographic: 3 weeks
Motion graphic: 4-6 weeks
Interactive: 5-10 weeks
E-book: 4-6 weeks
PowerPoint Presentation design with 10 slides, no custom illustrations: 2 – 5 days
PowerPoint Presentation design with 20 slides custom illustrations: 4 – 10 days
Online PDF one sheet or whitepaper: 1 – 3 days
Static website banner ads: 1 – 3 days
Dynamic (animated) website banner ads: 2 – 5 days
Custom digital illustration (vector or tablet artwork): 2 – 8 days
Printed brochures: 5 – 8 days
Tradeshow booth design: 8 – 16 days

06

How we know our project will go smoothly?

The best work comes from clear communications and expectations and understanding common goals. I will do everything I can to make sure we are aligned and I understand your creative ask. I’ve been on your side as the client both managing other agencies, freelancers, and hiring seemingly random freelancers from online freelancer sites. How do you pick the RIGHT person?

There’s are a few things you can do to help the process.

Fully fill out the brief and in-take forms. I start with an intake brief that helps me understand who you are, what you’re trying to achieve, and how I can help you get there. This document and the conversation we have outlining the ask is crucial to keep everyone on the same page and keep the project on track throughout our engagement.

Communicate early and often. I find that’s the best way to identify and resolve issues before they become real issues. It’s also helpful to let us know your preferred modes of communication (Slack, email, text, etc.). When would you like check-ins?
Include key stakeholders from the beginning.
Consolidate feedback.
Ask if you have questions. Don’t hold in frustrations if things aren’t going as you’d like. We will be a team.

07

what type of payment options do you offer?

I accept all forms of payment and I have flexible payment plans that are project or hourly-based. I’m also happy to split your project total into two, three, our four installments depending on what works best for you and our scope of work. For those who can pay in full on booking, I also offer a 5% discount!

08

do you offer retainer services?

For the most part, I do not offer on-going retainer services. I help you get the foundational pieces you need to set-up your business and then pass those assets on to your internal team and I have helped several clients hire the right person to continue the work. I offer project-based engagements with time-sensitive goals. I offer short-term engagements ranging from 2 weeks to 6 months.

The only expection to that is Instagram content. Learn more about that here.